This is an advertisment which main purpose is to give an idea of the type of people who already live in the area as well as an idea of the type of people who they, meaning developers, are trying to attract to the area.
The quotes are directly from developers websites and from the East Cesar Chavez neighbourhood plan.
This give you the basic idea of the Cesar Chavez population. This is a relatively dense area of Austin with a predominantly hispanic population. There is a high density of only spanish speaking households which can be seen here statistically as well as being physically expressed in the many signs in the area.